𝐒𝐖𝐈𝐒𝐇, a luxury lifestyle brand, crafted a heartfelt Mother’s Day campaign in Bangladesh by inviting mothers to the headquarter for a day.
This initiative, called “𝐒𝐖𝐈𝐒𝐇 𝐌𝐎𝐌𝐞𝐧𝐭𝐬,” allowed employees to share their daily work routines and express appreciation, fulfilling many mothers’ dreams of seeing their children’s workplaces.
The campaign aimed to strengthen familial bonds and create genuine moments of joy. The approach resonated deeply and earned SWISH a feature on 𝐀𝐝𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝, marking it as the only Bangladeshi Mother’s Day campaign highlighted this year. Notably, SWISH’s previous Mother’s Day campaign, “Genderless Motherhood,” was also highlighted on AOTW last year.
SWISH’s dedication to meaningful connections and innovative campaigns continues to drive its massive success.
