As our beloved country faces the unimaginable devastation of recent floods, the SWISH Foundation, an integral part of the leading luxury bathware and kitchenware Brand SWISH, could not remain silent. With hearts full of compassion and a profound sense of responsibility, we have rushed to stand beside the countless lives shattered by this disaster.

The SWISH Foundation was born from a singular purpose: to be there, always, for those who are suffering. Since its inception, this foundation has poured its soul into caring for underprivileged and education-deprived children, and offering a lifeline to those in desperate need. Without seeking any outside help, relying solely on our own resources, we have stood by countless families during the darkest days of the COVID-19 pandemic. Every year, during Ramadan, we ensure that thousands of families receive the essential groceries they need to survive. These are not grand gestures, but small, heartfelt acts of kindness that ripple through lives, leaving behind hope.

We do not do this for recognition, nor for any hidden agenda. We do it because our hearts compel us to, because we feel an overwhelming sense of duty to our fellow human beings. Our deepest wish is that others, too, may be inspired to join these humble efforts, to step forward with compassion and help transform our society and nation, just as SWISH Group strives to do.

Our prayers are with every soul affected by the floods. May the Almighty’s mercy be with us all, guiding and supporting us through these challenging times.